Privacy policy
Privacy Policy
Effective Date: September 1, 2026
At HeyShapely, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how HeyShapely collects, uses, discloses, stores, and protects personal information when you visit heyshapely.com, place an order, contact us, subscribe to marketing communications, or otherwise use our services.
SECTION 1 – Information We Collect
When you place an order or interact with our store, we may collect information that you provide directly, including:
- Full name
- Billing and shipping address
- Email address
- Telephone number, if provided
- Order details and purchase history
- Payment and transaction information
- Customer service communications
- Product reviews, feedback, photos, or other content you choose to submit
When you browse our website, we may automatically collect technical and usage information, including:
- IP address
- Browser type and device information
- Operating system
- Pages viewed and links clicked
- Referring website or marketing source
- Approximate location derived from IP address
- Cookies and similar tracking technologies
- Website usage and interaction information
We do not intentionally collect sensitive personal information unless it is necessary to provide a service you request or is required by applicable law.
SECTION 2 – How We Use Personal Information
We may use personal information for the following purposes:
- Processing, fulfilling, and delivering orders
- Processing payments and preventing fraud
- Providing order confirmations, shipping updates, and customer service
- Managing returns, refunds, exchanges, and product issues
- Responding to questions, requests, and complaints
- Maintaining and improving our website, products, and services
- Personalizing your shopping experience
- Sending marketing emails or messages when you have provided the required consent
- Sending abandoned-cart reminders when you have opted in to receive them
- Measuring advertising and marketing performance
- Detecting, preventing, and investigating fraud, abuse, security incidents, or unlawful activity
- Complying with legal, tax, accounting, and regulatory obligations
- Establishing, exercising, or defending legal claims
SECTION 3 – Consent
When you provide personal information to complete a transaction, verify your payment, place an order, arrange delivery, request a return, or contact us, we use that information for the purpose for which it was provided.
If we request personal information for a secondary purpose, such as marketing, we will request your consent where required by law or provide an opportunity to decline.
You may withdraw consent at any time by contacting:
Withdrawing consent does not affect processing that was already carried out lawfully before the withdrawal.
SECTION 4 – Shopify and Payment Processing
Our store is hosted on Shopify, which provides the e-commerce platform used to operate our online store.
Shopify and payment providers may process information necessary to complete payment, prevent fraud, authorize transactions, and provide checkout services. Payment information may be processed directly by Shopify or the payment provider selected at checkout.
We do not store complete payment-card numbers on our own systems. Payment providers may retain transaction information according to their own privacy policies and legal obligations.
For more information, please review Shopify’s Privacy Policy and the privacy policies of the payment provider used for your transaction.
SECTION 5 – Cookies and Similar Technologies
We use cookies, pixels, tags, scripts, and similar technologies to operate the website and improve your experience.
These technologies may be used to:
- Keep products in your shopping cart
- Remember preferences
- Maintain website security
- Understand website traffic and usage
- Measure advertising performance
- Provide relevant advertising
- Detect fraud and abuse
- Improve website functionality
You may control cookies through your browser settings. Disabling certain cookies may affect website functionality, checkout, or other services.
Some analytics and advertising providers may use cookies or similar technologies to collect information about your activity across websites or devices. Their processing is governed by their own privacy policies.
SECTION 6 – Third-Party Services and Data Sharing
We may use service providers to operate our business, including:
- Shopify and payment processors
- Shipping carriers and fulfillment providers
- Website hosting, analytics, and security providers
- Email and customer-support platforms
- Advertising and marketing providers
- Fraud-prevention and identity-verification services
- Professional advisers, insurers, or legal authorities where necessary
These service providers may process personal information only as reasonably necessary to provide services to us, comply with law, protect security, or perform another legitimate business function.
We may disclose personal information if required by law, legal process, court order, or government request, or if necessary to protect our rights, customers, employees, users, or property.
If our business is sold, reorganized, merged, or transferred, personal information may be transferred as part of that transaction, subject to applicable law.
SECTION 7 – International Data Transfers
Because we use service providers located in different countries, personal information may be transferred to, stored in, or processed in countries other than the country where you live.
Where required by applicable law, we use appropriate safeguards for international data transfers. By using our services, you acknowledge that your information may be processed in jurisdictions with different privacy laws.
SECTION 8 – Data Retention and Security
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer service, accounting, fraud prevention, dispute resolution, legal compliance, and enforcement of agreements.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
No method of transmission or storage is completely secure. We cannot guarantee absolute security of personal information.
SECTION 9 – Marketing and SMS Communications
If you subscribe to marketing communications, we may send emails about products, promotions, news, and store updates.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting:
HeyShapely may use cookies or similar technologies to identify items placed in an abandoned shopping cart. Abandoned-cart reminders may be sent by email or SMS only where the required consent has been obtained.
We do not share SMS opt-in data or SMS consent with third parties for their own independent marketing purposes.
SECTION 10 – Children’s Privacy
Our website is not directed to children under the age of 13, or any higher minimum age required by applicable law.
We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact support@heyshapely.com so that we can review and delete the information where appropriate.
SECTION 11 – GDPR and Other Privacy Rights
Depending on your location and applicable law, you may have rights including:
- The right to know whether we process your personal information
- The right to access personal information we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of personal information
- The right to receive a portable copy of certain information
- The right to restrict or object to certain processing
- The right to withdraw consent
- The right to object to direct marketing
- The right to lodge a complaint with a relevant supervisory authority
To exercise a privacy right, contact support@heyshapely.com.
We may ask you to verify your identity before completing a request. We will respond within the period required by applicable law.
SECTION 12 – Do Not Sell or Share My Personal Information
This section supplements the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable U.S. state privacy laws.
California residents and residents of certain other U.S. states may have the right to opt out of the sale or sharing of personal information, including targeted advertising.
We do not sell personal information in exchange for money. However, our use of advertising, analytics, cookies, and similar technologies may involve sharing personal information with advertising partners in a way that may be considered a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws.
Do Not Sell or Share My Personal Information
To submit an opt-out request, visit our Your Privacy Choices page.
Where required by applicable law, we recognize Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of personal information for the browser and device sending the signal.
California residents may also request to:
- Know the categories of personal information collected, used, disclosed, sold, or shared
- Request access to personal information
- Request correction of inaccurate personal information
- Request deletion of eligible personal information
- Opt out of the sale or sharing of personal information
- Opt out of targeted advertising
- Limit certain uses of sensitive personal information
- Receive equal service and pricing when exercising privacy rights
We will not unlawfully discriminate against you for exercising a privacy right.
To submit a privacy request, contact support@heyshapely.com.
Authorized agents may submit requests where permitted by applicable law.
SECTION 13 – Business and Contact Information
HeyShapely™ is operated by Rongshui Yazhi Culture and Art Communication Co., Ltd.
Reference Number: 1320858267
Unified Social Credit Code: 91450225MACTEQDL73
Legal Representative: Lin Fang
Registered Address:
No. 116, North Side of Minzu Commodity Street, Rongshui Town, Rongshui County, Liuzhou City, Guangxi Zhuang Autonomous Region, China
Email:
SECTION 14 – Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, or legal obligations.
The updated version will be posted on this page with a revised Effective Date. Your continued use of the website after the updated Privacy Policy is posted means that you acknowledge the updated policy to the extent permitted by applicable law.